Document Details

Document Type : Project 
Document Title :
Internet marketing information services
تسويق خدمات المعلومات عبر الإنترنت
 
Subject : Internet marketing information services 
Document Language : Arabic 
Abstract : This research discusses the role of the WEB in marketing library products. It also discusses the developments and purposes of marketing library and information services. An overview of how marketing concepts can be applied to libraries is offered in this book. The author also acknowledges competition in the information marketplace and emphasizes the importance of marketing in justifying resources and services given to libraries in today's complex services environment. Marketing is necessary for digital as well as physical library services. 
Publishing Year : 1428 AH
2007 AD 
Sponsor Name : King Abdulaziz University 
Sponsorship Year : 1428 AH
2007 AD 
Added Date : Saturday, October 16, 2010 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
هشام عبد الله العباسAlabbas, Hisham Alab AbdullahInvestigatorDoctorate 

Files

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 27797.docx docx 

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